The Pros, Cons, and Differences Between Popular Email Marketing Services: Mailchimp, Constant Contact, and More
Email marketing remains a cornerstone of digital marketing, helping businesses connect directly with their audiences. With so many tools on the market, it can be challenging to choose the right one for your needs. In this guide, we’ll dive deep into the pros, cons, and differences between leading email marketing platforms like Mailchimp, Constant Contact, and other popular services, such as HubSpot, ConvertKit, and AWeber.
Google Performance Max vs. Search Campaigns: Which Drives Better ROI?
This introductory discussion sets the stage for a deeper examination of Google Performance Max versus Search Campaigns, highlighting which drives better ROI by comparing their performance, targeting abilities, and cost-effectiveness.
What is an H1 Tag and Why is it Important for SEO?
What is an H1 Tag and why is it important to include on your website for SEO? Learn why you need an H1 and check out how to add one in on your Website building platform.
The True Costs of Social Media Management: What Businesses Should Expect to Pay
How much should you pay for social media management for your business? There are a few factors that play into the overall price. Let’s dive into that!
Mastering Google's Map Pack: A Guide to Top 3 Search Results
Have you ever wondered, “How do I get to the top of a Google search?” You may not be showing up at the top because you aren’t in the Map Pack. What is the Map Pack, you ask? We will discuss what it is and how to get there using SEO strategies. Learn more in this week’s Learn with Legacy blog.
Are SEO Services Worth It? A Comprehensive Guide
Are SEO services worth it? We think so! But, there are some pros and cons to SEO over SEM. Rank higher, rank longer, grow your business! Learn more in this weeks Learn With Legacy Blog!
What is Google Tag Manager and Why You Need It for Analyzing Data
Do you know where your leads are coming from? You may need to set up Google Tag Manager to help you track where your conversions are coming from. What is Google Tag Manager? Learn more in this week’s Learn With Legacy Blog!
Unlocking Success: The Crucial Significance of Performance on Google Page Speed Insights
In today's digital age, where attention spans are dwindling and user expectations are higher than ever, the speed at which a website loads has become a critical factor for online success. Google Page Speed Insights has emerged as a powerful tool that assesses a website's performance and provides valuable insights to improve its loading speed. But why is this tool so crucial, and how does it impact your online presence? In this blog post, we'll delve into the importance of performance on Google Page Speed Insights and how it can shape the destiny of your website.
SEO vs. SEM - Demystifying the Differences
If you own a small business, you’ve probably heard the terms SEO & SEM. But what are they? How do they differ from what another? What is the importance of having good SEO? Learn more in this weeks blog.
Marketing Goals, Strategies & Tactics
Are you posting aimlessly on social media? Making videos whenever you have time? Are you in need of a REAL marketing plan that will take your business to the next level? This week’s blog discusses the importance of Goals, Strategies, and tactics.
Consistency is King
When it comes to marketing, it is essential to shift your strategy when you are busy vs. when you are slow. Knowing different tactics in each moment can help you market efficiently in every scenario.
Post or Story?
When it comes to Social Media Marketing, should you use a post or story? In this week's blog, we uncover the main differences between the two and how to use social media posting and social media stories to best reach the right target audience.
Why Squarespace?
If you are like the 2.96 million Squarespace users, you know the vast benefits of using the Web host. In this week's blog, we wanted to keep it short and sweet and share why Legacy Digital Marketing has made Squarespace our preferred host.
SWOT Analysis
A SWOT is a great tool that can be used for business analysis but is often overlooked by small businesses. If you are like many small business owners, you wear the role of many hats. Running payroll, building and managing products, and increasing customers are just a small list of your everyday tasks.
Though we understand how busy you may be, we encourage you to complete a SWOT analysis with your team for business development and marketing!
Bounce Rate. Why it matters?
Does your website have a successful Bounce Rate? Let’s dive into Bounce Rate, what it is, how to improve it, and some things to avoid on your site.