Consistency is King
Marketing is an essential aspect of any business, regardless of its size or industry. Many marketing guru’s will teach how important consistency is. While we know it is certainly true, However, the strategies and tactics used in marketing can vary depending on the state of the business. When a business is busy, its marketing efforts will focus on maintaining momentum, while when the business is slow, the focus shifts to generating new leads and increasing customer engagement. In this blog post, we will explore the differences in marketing when a business is busy versus when it's slow.
Business is Slow..
Don’t panic, but instead stick to the plan. That is after you make a strategic plan. The first step when business is slow is to come up with a plan for how you will conduct business in each phase. Use the downtime to get creative on ways to generate leads and plan campaigns for when things get busy. Another opportunity you will have is to increase social posting, email campaigns, create videos, and create ways to generate leads sustainably that you may not have time for when you are busy.
Here are some tips to help get busy:
Special Offers: Businesses can offer discounts and promotions to attract new customers. This can be achieved through social media, email marketing, or direct mail.
Content Marketing: When the business is slow, it's a great time to create valuable content that will attract new customers. This can be achieved through blog posts, videos, podcasts, and social media.
Search Engine Optimization (SEO): SEO is crucial for generating organic traffic to a business's website. Businesses should ensure that their website is optimized for search engines and that they are using relevant keywords.
Partnership Marketing: Businesses can partner with other businesses to increase their reach and generate new leads. This can be achieved through cross-promotion, joint marketing campaigns, and affiliate marketing.
Now that business is booming!
Don’t loose momentum. We know it can be hard but keeping up with your campaigns when busy is essential to staying busy. Don’t pull back your marketing budget or you may find yourself in the slow again. Instead show case the success, utilize current customers, and continue to build relationships with current customers. At this time you may find yourself posting client updates, and showcasing the success, instead of continued promotions.
Here are some tips to help you stay busy:
Nurture Existing Customers: When a business is busy, it's important to maintain relationships with existing customers. Businesses often use email marketing and social media to keep in touch with customers and keep them engaged with the brand.
Upselling and Cross-Selling: When the business is busy, it's an excellent time to upsell and cross-sell existing customers. This can be achieved through product bundles, special offers, and promotions.
Customer Service: A busy business needs to ensure that its customer service is up to par. Businesses should be quick to respond to customer queries and complaints, and ensure that their customers feel valued.
Referral Marketing: Satisfied customers can be a business's best marketing tool. When a business is busy, it's important to encourage customers to refer their friends and family. Referral marketing can be achieved through incentives, such as discounts or rewards.
We know this can be tricky in both situations which is why we always recommend utilizing the help of a marketing professional to create and manage campaigns (We know a great one!)
In conclusion, marketing strategies vary depending on the state of the business. When a business is busy, it's important to focus on maintaining relationships with existing customers and increasing sales through upselling and cross-selling. When a business is slow, it's important to focus on generating new leads and increasing customer engagement through special offers, content marketing, SEO, and partnership marketing. By using the right marketing strategies at the right time, businesses can ensure their success in any situation.