Case Study: Northeast Technical Institute

Introduction

Northeast Technical Institute (NTI) is a vocational school dedicated to providing students with the skills and training needed to succeed in today’s job market. Despite their commitment to excellence, NTI faced challenges in generating leads and enrollments, with an annual average of just 106 leads at a high cost-per-lead (CPL) of $127. Recognizing the need for a strategic overhaul, NTI partnered with Legacy Digital Marketing to transform their marketing efforts and achieve sustainable growth.

The Challenge

Before partnering with Legacy Digital Marketing, NTI struggled with:

  • Low lead generation at an unsustainable CPL.

  • Inefficient conversion rates on their website, with a first-time visitor conversion rate of only 6.5%.

  • Limited reach and effectiveness of their existing marketing channels.

  • Low weekly averages of admissions appointments (49) and enrollments (13), despite high demand for their programs.

The Solution

Legacy Digital Marketing implemented a comprehensive marketing strategy to address NTI’s challenges:

  1. Website Redesign:

    • Revamped the website to improve user experience and optimize lead generation.

    • Enhanced the site’s design and functionality, increasing the first-time visitor conversion rate from 6.5% to 8.3%.

  2. Integrated Marketing Campaigns:

    • Managed and optimized all Google and Meta ad campaigns.

    • Produced engaging and targeted Radio and TV commercials to reach a broader audience.

    • Unified messaging across all channels for a consistent and compelling brand presence.

  3. Data-Driven Approach:

    • Leveraged analytics to continually refine campaign strategies and improve performance.

    • Focused on reducing the CPL while maximizing lead volume and quality.

The Results

Legacy Digital Marketing’s efforts yielded remarkable outcomes for NTI:

  • Lead Generation:

    • Increased leads from an avg of 106 per week in 2023 to an average of 162 per week.

    • Reduced the CPL from $127 to just $76, significantly improving return on investment. All while spending $50k a year less on marketing.

  • Admissions and Enrollments:

    • Boosted weekly admissions appointments from 49 to 70.

    • Increased weekly enrollments from 13 to 19.

  • Revenue Growth:

    • Achieved 6 additional enrollments per week, with each student generating an average revenue of $13,000.

    • This equates to an additional $78,000 in weekly revenue for NTI.

Conclusion

By partnering with Legacy Digital Marketing, Northeast Technical Institute achieved unprecedented growth in leads, enrollments, and revenue. Through a combination of innovative strategies, meticulous execution, and continuous optimization, Legacy transformed NTI’s marketing efforts, setting a new benchmark for success in the education sector. If your organization is looking to achieve similar results, contact Legacy Digital Marketing today.