Case Study: Case Study: Standing Rock Farms

Introduction

Introduction Standing Rock Farms (SRF), a picturesque wedding venue and lodging destination in Madison, Ohio, is renowned for its serene setting and exceptional facilities. Despite its appeal, SRF faced challenges in scaling its lead generation and maximizing its potential for wedding bookings and lodging stays. In September, SRF partnered with Legacy Digital Marketing to leverage the power of Google and Meta ads, as well as organic content strategies, to amplify its reach and drive growth.

The Challenge

Before working with Legacy Digital Marketing, SRF experienced:

  • Stagnant monthly lead growth, averaging 258 leads a month.

  • Limited visibility and engagement on social media platforms.

  • Untapped potential in promoting its unique lodging options, resulting in missed revenue opportunities.

  • A need for cohesive and targeted advertising strategies to drive high-quality leads for weddings and lodging bookings.

The Solution

Legacy Digital Marketing implemented a multi-faceted approach to overcome SRF’s challenges and achieve measurable growth:

  1. Meta Ads and Organic Content:

    • Took over Meta advertising campaigns in September, focusing on targeting high-quality leads.

    • Posted organic content 3-4 times per week, highlighting the venue’s stunning visuals and unique offerings.

    • Created and distributed high-quality videos showcasing weddings and lodging experiences to captivate potential clients.

  2. Google Ads Launch:

    • Introduced Google Ads in December to further expand SRF’s reach and capture leads actively searching for wedding venues and lodging in the area.

    • Focused on highly targeted keywords and geofencing to ensure optimal ad spend efficiency.

  3. Lodging Promotion:

    • Developed a dedicated campaign to highlight SRF’s charming cabins, increasing awareness and driving bookings.

The Results

Legacy Digital Marketing’s strategic approach led to remarkable improvements in SRF’s performance:

  • Lead Generation Growth:

    • After taking over Meta ads and organic content in September, leads rose from an avg of 258 a month to 337, followed by 357 in October and 364 in November.

    • With the introduction of Google Ads in December and improved meta ad efficiency, SRF achieved an outstanding total of 525 leads in a single month, marking a 52% increase compared to pre-Legacy performance.

  • Lodging Bookings:

    • Significant uptick in cabin bookings, with guests drawn in by targeted ads and compelling content showcasing the unique lodging experience.

Conclusion

Through innovative Meta and Google ad strategies, high-quality organic content, and a targeted approach to lodging promotion, Legacy Digital Marketing elevated Standing Rock Farms to new heights. By December, SRF experienced a surge in leads and lodging bookings, reinforcing its position as a premier wedding venue and lodging destination in Northeast Ohio. If your business is ready to achieve similar success, contact Legacy Digital Marketing today.