Google Ads PPC Checklist
Check your daily spend to ensure pacing is on track.
Look for red flags: disapproved ads or sudden performance drops.
Review search terms and add negative keywords as needed.
Pause keywords spending money with no results.
Expand or clean up your keyword list.
Pause weak ads and create 1–2 new variations to test.
Review device, location, and demographic targeting.
Make sure your landing page loads fast and is working properly.
Turn any good keywords in search terms to Exact or Phrase if you are using broad match to build a winning campaign.
Compare this month’s performance to last month.
Shift budget toward winning campaigns and away from poor performers.
Add new ad creative and retire underperforming ads.
Confirm conversion tracking is still working.
Write a simple monthly summary: best campaign, worst campaign, top keyword, and next
We recommend upping budget no more then 15-20% of current ad spend to prevent too steep of a learning curve for Google. Also note budget changes can set Google into a learning phase so scale appropriately. Something a quick $5 add to a budget of $75/mo just may not make sense. Consider if there are slower times of the month to put Google into learning phase or scale in bigger 15-20% increments.
We highly recommend if you are running google ads to use a tracking software. All of our clients are equip with a tracking software to tell them where the calls or forms came from, exact keywords used, and can allow clients to listed to the calls to track real good and qualified leads. This will allow you to get a real number for ROAS (Return on ad spend) and not relying on Google's tracking alone.
If you are a business that qualifies for Google Local Service Ads we highly recommend using it with Google PPC for improved CPL and more leads. You can learn more below.
https://legacydigital.marketing/google-local-service-ads/
- Our Process
How Does Legacy Work?
At Legacy Digital Marketing, we follow a proven three-step process designed to deliver measurable results and long-term growth for your business.
01
First Step
Discover & Strategize
We begin by understanding your business, industry, and goals. Through in-depth market research and competitor analysis, we identify opportunities and craft a custom strategy tailored to your brand’s vision. This step ensures your digital marketing plan is built on solid data and focused objectives.
02
Second Step
Find Solutions
Our team works to build a strategic plan for optimal business growth. This plan is presented and approved by the client.
03
Third Step
Build and Develop
We get to work implementing these strategies and continuously monitor results. Our team adjusts and makes changes based on performance and feedback from you.
Get More Leads, Not Just Clicks — Let’s Build Your Funnel Today
Partner with Legacy Digital Marketing to turn your online presence into a lead-generating machine. Contact us today to start attracting the right customers and growing your business!