Meta Ads Creative

Winning Creative Built to Stop the Scroll.

Good targeting gets your business in front of the right people. Great creative gives them a reason to stop. Legacy builds graphics, short-form video, UGC-style content and campaign concepts designed to turn attention into leads.

Static Ads
Short-Form Video
UGC
AI Creative
Creative Testing
Total Softwash roof wash comparison ad
Power washing advertising creative
First Lawn Cut Free Mentor homeowners ad
Real Client Creative Built for real campaigns.
Why Creative Matters

Good Creative Doesn't Just Look Good. It Has a Job.

Your ad has seconds to communicate what you do, why someone should care and what they should do next.

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Stop the Scroll

Hooks and visuals designed to earn attention inside Facebook and Instagram.

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Make the Offer Clear

Make the service and value immediately understandable.

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Feel Native to Social

Creative developed specifically for feeds, Stories and Reels.

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Drive Action

Every creative choice supports the goal of generating the next lead.

AI + UGC Creative

Ads That Feel More Like Content.

Creator-style and AI-assisted videos give us more ways to test spokespeople, hooks and messages without every concept feeling like a traditional commercial.

AI UGC
AI-Assisted UGC

Social-First Spokesperson

Vertical creator-style content designed to feel native inside the feed.

AI UGC
Creative Testing

Alternate UGC Concept

Different spokespeople give the campaign meaningful creative concepts to test.

Legacy UGC
Legacy Home Services

Home-Service Spokesperson

Direct-to-camera creative built around the needs of home-service business owners.

UGC
Captain Clean Pro Wash

Still Putting Off That Moss?

A conversational homeowner pain-point hook presented in a creator-style format.

Home Service Short-Form

Show the Work. Show the Transformation.

Service demonstrations, transformations and problem-first hooks make home-service creative easy for homeowners to understand.

House Washing
Total Softwash Solutions

House Washing Explainer

Real footage paired with a clear explanation.

Transformation
Total Softwash Solutions

Transformation in Motion

Showing the work communicates value quickly.

Problem / Solution
Exterior Cleaning

Renting a Pressure Washer?

Starts with a decision already happening in the customer's head.

Roof Cleaning
Exterior Cleaning

Roof Curb Appeal

Connects the service directly to a homeowner outcome.

Pain Point
Roof Cleaning

Roof Streaks Hook

The visible problem becomes the hook immediately.

Static Creative

Sometimes One Image Says Enough.

Offers, comparisons and pain points give us fast ways to test new messages alongside video.

Total Softwash cost comparison
Cost Comparison

Make the Alternative Feel Expensive

First Lawn Cut Free Mentor homeowners
Offer Creative

First Lawn Cut Free

Power washing advertising creative
Exterior Cleaning

Power Washing Creative

ScooPet static advertising creative
Local Service

Simple Service. Memorable Hook.

The Creative Formula

Every Ad Has a Job.

The hook, message, proof and CTA work together to turn attention into action.

1

Hook

Earn enough attention to stop the scroll.

2

Message

Make the service and value clear.

3

Proof

Show transformation, trust or credibility.

4

CTA

Give the prospect a clear next step.

How Legacy Builds Creative

Creative Is Part of the Strategy. Not an Afterthought.

We build around the audience, offer and campaign objective.

1

Research the Audience

2

Develop Hooks & Angles

3

Script & Concept

4

Design, Edit & Produce

5

Test, Learn & Scale

What We Produce

One Campaign. Multiple Ways to Win.

Strong Meta campaigns need creative variety to keep testing new ways to connect with the audience.

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Static Graphics

Paid social graphics built around clear hooks and offers.

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Short-Form Video

Vertical video designed for Reels and feeds.

UGC

UGC Creative

Creator and spokesperson-style ad concepts.

AI

AI-Assisted Creative

More spokespeople, angles and concepts for testing.

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Testimonial Creative

Customer stories turned into trust-building ads.

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Offer Ads

Direct-response creative built around action.

Meta Ads Management

Built for Businesses Ready to Scale.

Start with our full-service Meta Ads package or build a custom scope for larger advertising budgets, more markets and higher creative volume.

Custom Meta Package

Best for $20,000+/mo in ad spend
Custom
Pricing Based on Scope
Contact Us →
Built Around Your Campaign
  • ✓ Best for $20,000+/mo in Meta ad spend
  • ✓ Higher-volume campaign management
  • ✓ Multi-location or multi-market campaigns
  • ✓ Additional static and video creative
  • ✓ Expanded UGC and AI-assisted creative production
  • ✓ Higher-volume creative testing
  • ✓ Multiple offers, services or audiences
  • ✓ Custom reporting and strategy cadence
  • ✓ Custom support structure
Not sure which package fits your account? Talk with Legacy →